Starting Point
Lays India’s #RealFlavorsOfLife campaign urges people to enjoy the real flavors of life rather than celebrating it digitally. How’d the foxes convey that visually? Proceed to find out!

Concept Note
Taking on from this insight, Pixelfox produced 4 topical digital films, boomerangs, slow-mo and time-lapse videos and a photoshoot, all urging people to enjoy the #RealFlavorsOfLife.