Problem Edelweiss General Insurance is known in the industry and amongst its customers to be efficient, helpful and truly trustworthy. Often, these words can be associated with something that are traditional, rather than modern and savvy.
Solution To bring in the new name and identity as Zuno General Insurance, our team went crazy cool! To relate to the customers and stakeholders and to show how modern and digital-savvy Edelweiss is, we presented a brand refreshment concept that’s upbeat, approachable and innovative.
Idea We present how everything can be easy with a smart companion through the storyline of our 1-minute rap video.